This article discusses AT&T's new idea to begin charging customers less if they agree to sharing their cookies online. This allows for targeted advertising and gives AT&T the power to track what you are doing while online. Only in Kansas City, MS will customers be able to select two different internet plans, one for $99 and another for $79 depending on the amount of access they choose to give AT&T. This plan is a reaction to Google's rise to power in the internet domain, and it allows them to both get information and make more money. I personally think this was a great move and shows innovation that needs to happen with all the new changes that come with the advancement of internet technology. If you can offer people a choice that allows them to further customize their internet experience, then it makes sense to take advantage and try to maximize profits. Also, in the internet marketplace companies are more competitive than ever so its important to stay relevant and favorable among other companies. Furthermore, it is becoming more and more important that people value their privacy in a world where almost everything is public so giving people a chance to pick the level to which they would share information is very appealing. I believe this will catch on more and more and eventually become the norm for people when picking internet services. People want the choice to pick, and this is a great way to allow people who need to save money to catch a break, or cater to people who value their privacy more than others. This will change internet communication by allowing people to have control over their information more than ever before depending on what price they put on privacy.
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